[COM] – Gamification

Complete the notes below.

Write ONE WORD ONLY for each answer.

Gamification

What is it?

• The use of gaming techniques in non-game situations

• In business, it is frequently used for Q.1

• Uses people’s desire to win a reward

• Not a new idea, e.g. incentive schemes were first used by Q.2

Uses

• To get online Q.3 quickly

• To persuade people to change their Q.4

• For training purposes, e.g. simulators used by Q.5 and town planners

Successful examples

• Official campaigns

  • Australian government: to encourage people to Q.6 more

  • Overseas local authority: to reward drivers for not speeding

• Health

  • A staircase at a station that worked like a Q.7

  • A game that helps recovery when old people hurt their Q.8 in a fall

Things to consider

• It’s important for gamification to be Q.9

• Need to think about the laws regarding Q.10